Concepts in Advertising Banner Design

When designing an advertising banner you can expect a finished product that will continue to convey a professional image even after frequent usage. However, for best results there are a few principles to keep in mind when considering the layout of the design. Although many people overlook these simple design principles, you'll find that they make the overall process much simpler.

Position of the Main Advertising Banner Design

Whether you choose to craft your message by using words, pictures, or a combination of the two, the size and position of the banner's central design is extremely important. In fact, there's a good chance that your banner design representative will recommend that you arrange your design to fit within an area that falls within 2.54 centimetres of the banner's edges. Some designers refer to this portion as the "safety area" because it ensures that your banner elements are clearly visible and will not be crowded.

Additionally, if you want your banner to be displayed on a pole, you'll need to make sure that your potential banner design does not interfere with any space that might be utilised by pole pockets or grommets. If you are uncertain about whether your current advertising banner ideas are feasible, ask your salesperson for assistance.

Evaluate Your Needs

After determining the size of your banner's message, it's time to think about the actual content within the banner's text. Decide whether you intend to use the banner for just a single event, or for many. This will help you figure out what must be included in your banner's text, and what could be left out. In most cases, it's best to include the most relevant information on the banner itself, but give your audience a way to obtain further information beyond that. Good examples would be encouraging people to call a phone number, or visit a website, which would serve to give further information about the services or products mentioned on the banner.

Your audience will respond best to information that is stated clearly, with an emphasis on brevity. You can use a number of design enhancements to help draw attention to your advertising banners, but in most cases, viewers will not take more than a few seconds to glean the content from your advertising banner. Therefore, it's important to use the wording a way that serves to send an efficient message, which can be readily interpreted by the target audience.