Which Advertising Banners Should You Use?

Advertising banners can be an excellent marketing and branding tool to use for business, for local events, and more.  They can be valuable and help you draw attention and they help with identification as well. They can attract people as well as inform them. There are many options for styles, material, finishes, and even for how you can display them.

Advertising banners can be used a variety of ways, too. You can use them on your building, at trade shows, and at public events. Here is some information about advertising banners as well as tips for helping you choose the right banners for your business or event.

Indoor Banners

Indoor banners can work great for internal marketing purposes as well as to advertise your business at a trade show or conference. Indoor banners are  usually made differently than outdoor banners as they are often made with different material that doesn’t have to be as durable. Make sure you talk to your sign company to determine the best material to use based on whether you’re advertising indoors or outdoors.

Outdoor Advertising Banners

Outdoor advertising banners need to pop so that people see it. They need to attract attention and to be durable and able to withstand elements. If you need a banner, talk to the advertising banner company about how you’ll be using it and how long it needs to be displayed outside so you can be assured it is designed for that specific purpose.

Cost and Other Considerations

When having advertising banners created, you’re paying for materials and you’re also paying for printing. There are many banner options available and you can have an economy banner or a full colour option as well. Be sure to get a full quotation before placing an order so you know the full costs. A conversation with the sign company will help you not only find out about costs but find out which type of signage is appropriate for you. This conversation can help you get the sign you want and can result in getting one that can be used for a long time.

Hanging Them

Hanging advertising banners can be done a variety of different ways. You might use wires or bungee cords or tubes that act like tent poles. A newer trend for advertising banners is to use banner frames. Frames can hold it and make transporting it easy and they’re available in various sizes, such as: 5’ x 3’, 10’ x 3’, and other sizes, including 20’ x 3’.

Regardless of what type you’re using and what your reasons are, talking to a professional company who specialises in creating them will help you make sure you get the end result you’re looking for.

Advertising Banners that are Environmentally Friendly

The green revolution is ever present and many companies, in particular, are finding themselves under scrutiny for their attention or lack thereof to green or eco-friendly initiatives.  Various areas can be green in the way that you do business and you can use eco conscious advertising banners  to demonstrate your commitment to being green.

You might not have given much thought to the sorts of advertising collateral you use. You want it to be effective and cost effective. But have you thought about the fact that using environmentally friendly advertising materials also makes a positive statement to everyone you do business with?

Signs and advertising banners are used on a regular basis for many companies. If you are purchasing a banner or sign, whether your event is eco friendly inspired and related to a green initiative or not, choosing something sustainable or recyclable is a smart idea. Whether you’re hosting a green event or you simply want to be sure your company consistently exhibits a commitment to being environmentally friendly, signs and banners are another area that can demonstrate your commitment.

Many companies do internal launches for being more environmentally friendly to educate their staff on conservation of company resources and kicking off an educational event in this area can be done well if you’re using eco-friendly marketing materials such as recyclable paper, doing digital advertising to save trees, and perhaps using an advertising banner in the office that serves to remind staff of the company’s firm commitment to be greener.

In advertising, banners can often be made with sustainable, recyclable, and recycled materials. Today’s options include polypropylene fabric, which is 100% recyclable and bamboo fibre, over 99% biodegradable and you can work with bamboo that isn’t treated with pesticides to further demonstrate the company’s conscious decision to be as green and earth friendly as possible. Beyond eco friendly advertising banners, you might also be interested in eco friendly roll up displays that are made with bamboo fibre.

If your company gives preference to earth friendly practises, you will probably want to work with companies who take a stand on environmental issues and who lead by example.  When choosing an advertising banner or printing company to deal with, look for their commitment by checking for some of the following initiatives:

• Offering an eco friendly option
• Demonstrating a commitment to avoiding harsh chemicals wherever possible
• Indications that the company does its best to conserve energy in manufacturing and printing processes
• Demonstrates a commitment to employee health and safety through business practises.

Signs and banners are used in public to make a statement about your company to customers, to business partners, and even to your own internal staff. Using environmentally friendly business practises wherever you can makes sense for how your customers and business partners will see you. This area is very important to make companies and consumers. If you need advertising done, talk to your sign printing company about environmentally friendly banner options.

Benefit from Printed Banner Advertising

If you are thinking about buying a banner and / or having it custom printed, you’ll want to choose a banner that is well made and that will suit your needs.  Read on for some information to consider when buying banners.

Banner Benefits

Banner advertising can work really well if you want to draw attention. The right combo of material and graphics can make a splash at an event or when displayed publicly.

A banner can help you get noticed outdoors or get noticed when you’re advertising indoors --- such as at a trade show, for instance. Not only can this sign bring people over but it can also tell them things. Depending on the size you purchase, you can provide a lot of information to people as well as use this as a branding tool, by listing your website or phone number.

Carefully consider your layout before ordering it. The right font, the right colour, and the right spacing are important for a good outcome that will help you represent your company or your event in a way that makes you proud.

Looking at Types of Banners

There are many types of banners available.  You can purchase a specific type and you can, of course, design a customised banner as well.  Yours can be full colour or black and white or it could contain a text and graphics combo. You can even have an eco-friendly option made with sustainable bamboo fibre or recyclable polypropylene. Look at several options to see what’s available. You might start the process with one style in mind and find something else that works better. Many companies that sell these will post examples on their website to give you an idea of some great options.

Some banner options are suitable for use either indoors or outdoors and some are made with materials or printed on in a way that makes them more susceptible to the elements so would be more ideal for indoor use only. Get educated about the materials offered so you can make the right choice for your sitaution. A good company will help you determine the right product for your needs and in keeping with your budget.

If you want something durable, you’ll want to ask for metal eyelets in lieu of plastic, for instance. There are many ways to hang banners as well so talk to your sign company about what you are using it for and they can provide advice to help it meet your needs now and potentially in the future.

A company that cares about quality and customer service will provide you with several options. A great advertising banner that could be used for a long time to come becomes an investment rather than an expense.

Tips and Information About Printed Banner Buying and Storage

Some signs and banner styles are meant for being used for just a short period of time. Others are used for long term or used repeatedly and are intended and designed to last. Spending money on a banner? If you buy the right one and care for it properly it will be a great and durable marketing and advertising investment. Whether you’re hanging it permanently or planning to bring it out for specific occasions, the right choice of materials, a solid company supplying it, and the right care and storage will mean that you’ll own signage you can use and re-use.

One way to make sure that a banner lasts is to make sure you buy it from a company that cares about quality. Look for an established banner and sign company who offers a lot of products and who has an established reputation in your local area. Doing a bit of due diligence to make sure you are dealing with a solid company will help you get the results you are hoping for and it will help you buy the right banner for your needs.

How do you buy the right banner?

Talk to a company about what you’re using it for. Questions they may ask could include:

• Where will the banner be used? (An indoor versus an outdoor version could dictate the materials used)
• How big do you want it to be?
• Would you prefer colour or black and white?
• What does it need to say?

Once you receive a quote and confirmation of the design, the process can begin. The right outcome should result in something that suits your needs and if you indicated you wanted something reusable, you should be able to store it and keep it looking good for the next time you plan to use it.

Caring for a Banner

When you care for a banner you will maximise its lifespan.  When buying it, talk to the provider about specific care instructions. 

Here are some tips:

• Roll it when storing, rather than folding. Rolling will help prevent creases and will help keep printing in tact.  Ensure it’s dry before storing and if possible, store in a sealed tube.
• If it needs to be cleaned, talk to the sign company to find out how to clean it without damaging any printing on the banner. Some versions can be power washed and hung to dry. Others require special cleaning.
• Follow directions for hanging it. Certain substances might require special kits, such as if you’re affixing it to brick, for instance. Do your best to equally distribute the load by balancing the way the banner is hung. Look at some alternative hanging options as well, such as banner frames.

The sign right company combined with the right material used and production / printing process should result in your being pleased with the results and not just happy to use the banner in the future but also a resulting ability to use that banner long term or repeatedly, if desired.

Banner Frames Explained

Making a display using a banner frame can be a great way to promote your business effectively to potential customers at trade shows. What makes them so unique is that they are incredibly portable and have a number of different uses.

1. Why Use a Banner Frame?

A banner frame is very compact and depending on the size that you opt for they may be sited on a table, on the floor or even on a wall. As they are so portable you can choose to move them around until you find the right location where they will be most visible. Banner such as this are able to withstand many weather conditions making them perfect for use both indoors and out. You can also use them as much as you like since they are hard wearing and durable, making them a great long term investment for your advertising. The fabric for the banners is incredibly resistant to wear and tear and will stay free of wrinkles to keep them looking smart.

These days you can choose to have almost any image or wording printed onto your banner frame, so they are a great way to get your message across to the public in a professional manner. You could opt to use just a single banner at a trade show or use a variety to make an advertising feature that is sure to catch people’s attention. There is also the option to purchase a double sided banner frame so that you can advertise to people walking from both sides, reducing the number of banners required.

2. Other uses for a Banner Frame

Of course a banner frame has a wide range of uses and is not just suitable for use at a trade show or exhibition. These particular types of displays can be used in a variety of different locations to advertise and promote a wide range of events. These could include a sports event, a party, community event or simply as a way to advertise your business.  The portability of a banner frame enables them to be used at the event venue, within a show room or to be sited on a wall or fence.

Discover Why so Many People are Using Banner Frames!

If you want to improve and increase your advertising then banner frames may be the ideal solution. Displays such as these can help to enhance people’s view of your business or event by making your banners appear even more professional looking. The banner frames help to provide a long lasting background for your banners and come in a range of materials and sizes depending upon your needs and requirements. These frames will enhance the graphics as well as the visual effect of your display whilst also keeping your banner sharp and with no creases.  

1. The Benefits of Banner Frames

If you decide that you would like a display that is wall mounted then you will find that wall banner frames are also an option. Frames are lightweight and easy to move about whilst still be strong enough to be used repeatedly. By having your banner displayed within a frame it will instantly become easier for people to see and can really help your display to stand out from others within the crowd. By using the most suitable framing method for your banners you will be able to give your business that extra edge over your competitors, as high-class visuals and quality displays will instantly attract customers. If you decide to use banner frames at an event or show then you may like to consider a double sided frame which allows you to have a banner on both sides. This means that people coming from all directions will be able to view your advertising easily.

Be sure to make your banners interesting and eye catching and to include all the relevant details that people need to know. They can be a great way for customers to read about any offers or promotions that you may have running and can often draw people to your business or event that may have previously over looked you. If you have a company logo then make sure this is always included so that people begin to recognise your brand.

Overall banner frames can help your display look much more professional and brighter giving you an enhanced visual effect. They come in a wide range of styles and sizes so there is sure to be something to suit your budget and requirements.

Getting the Most Out of Banners and Signs

Vinyl banners and signs are a great way to advertise and promote a business or special event since they are capable of withstanding almost all weather conditions and can be any size that you like. You can also choose to have whatever you like printed on them; be this graphics, images or slogans in any colour combination which can help you to gain as much exposure as possible. Banners and signs such as these have an incredibly professional look to them since they are created using digital printing which results in a fine finish.

1.      When to Use Banners and Signs

The logos that you place on your banners and signs are a quick way for people to easily recognise you, so provided that you place them somewhere with a high footfall you should catch people’s attention easily. Therefore banners and signs can be an invaluable way of marketing and advertising your company, products or event quickly and easily. They can be moved around simply which means that you can rotate the location for your vinyl banners, or if you decide that they are not having the desired effect you can move them until you find a better location.

Your banners and signs can be sited almost anywhere with the help of poles and frames, or you could simply attach them to the side of a building, fence, gate or even a tree; wherever you think they will gain the most attention. They can be left out for long periods of time since they are durable and waterproof and are often printed with special UV inks so that they are unlikely to fade, this means that you can use them for a number of years giving you value for money.

2.      How they Help as an Advertising and Marketing Tool

Banners and signs can greatly increase your advertising potential and are not as expensive as you might think. There is something to suit all budgets and occasion making them accessible to all. In the main they can improve the amount of footfall to your business or event by alerting people to its existence and if they are large and clear they will attract people from quite a distance. Due to the durable nature of vinyl it is the perfect format for creating banners and signs so why not give it a try next time you need to advertise!