Turn Your Van Into An Advertising Tool

If you have a company vehicle, or even a fleet of vehicles, to deliver products or reach customers, you have a valuable opportunity to advertise your company on the move. Using high-quality, well-designed graphics with your contact details is a great way to make a good impression of your business and hopefully gain new customers as well.

The advantages of using your business vehicles as advertising tool are obvious. Creating awareness is something every company has to think about, so what better way to do this than to put your details and brand message on a moving vehicle which will be visible to large numbers of potential customers throughout the day?

Also, by investing in some eye-catching signage you can market your company at a relatively low cost. If you use high quality signs they can last for months or even years, so your return on the investment is potentially huge. Naturally, you can’t ignore other forms of marketing, but if you are a relatively small company and your marketing budget is low, then this is one of the most practical and cost-effective forms of advertising to consider.

What Kind Of Sign?

Good quality signs for vehicles are made from vinyl, which is highly practical as it is easy to clean and also weather-proof so your sign will last and last. If you want, you can go for a permanent sign which consists of adhesive-backed vinyl. The advantage of this is you can pretty much forget about it once it’s on, as long as you keep it clean, and it can also be wrapped around any curves or mouldings on the vehicle.

For more versatility, though, many businesses prefer to use magnetic signs for vans, which are removable. These can be in any shape you want and can be taken off and replaced at will. Being able to remove your vehicle signs is useful if you have a temporary promotion on that you want to advertise, for example, or if you want to update your image or branding. Magnetic signs for vans will adhere to the vehicle even at high speeds, so you won’t have to worry about losing them.

Design It Right

When it comes the design of your vehicle sign, it should be clear, simple and highly visible even at a distance, so it’s best to use no more than three contrasting colours and don’t over-clutter it. Your contact details should be displayed in large, bold text so they are easy to read. Your company logo and sign should reflect your overall message in seconds, so think about what exactly it is you want to convey, and make sure that it will appeal to your core customer base. If you’re unsure about how to go about designing it, it’s worth hiring in an experienced graphic design team to create the concept for you.