Do You Own a Boat or Run a Boating Enterprise? How Vinyl Signs can Make Your Boat Business Plain Sailing . . .

People who own boats for pleasure, or run a boat business for profit, have one thing in common. They love their boats. They take great pride in caring for them and they want to keep them looking pristine at all times. 

The only problem with trying to keep your boat looking its radiant best throughout the seasons, is that being moored on water takes its toll on your boat’s appearance. So do the elements: rain; sun; wind; thunder, as I’m sure you’ve experienced at first-hand.

If you are finding that you’re having to repaint your boat signage more often to keep it looking in tip-top condition, then you need a little help.

Vinyl signs are the perfect solution to making your pride and joy look stunning and keeping it looking that way for longer. High-performance vinyl signs and lettering will make the name or logo of your boat stand out – and once fitted, will give you years of satisfaction and pleasure.

Now, how about if you run a boating business? Perhaps you run a party boat, or a fleet of cruisers? Or alternatively, you offer fishing or diving trips to individuals and groups?

You  want as many people to know about your business as possible don’t you? Particularly as your vessel will be a floating advertisement for your services wherever you take it.

Boat vinyls are big business these days. Boat owners are recognizing the potential of using them to enhance the look of their vessels, but also for the purposes of advertising and marketing their brand.

You could get some bespoke vinyls made up that would make your boat look really spectacular: 

“Captain Jack’s Deep Sea Fishing Expeditions – Net One Now!” together with your contact number and website address.

Vinyl signs for your boat really are a cinch to fit , even if it’s your first time. Your sign will of course come with instructions to make installation a doddle. And providing it is looked after in accordance with the instructions, your sign will give you years of boating pleasure. 

You could get really creative with your design and opt for something really bold and bright that can be seen from distance when you’re on the water. 

Purchasing a vinyl sign for your boat makes for a sound investment. Just think of all those hours of painting you’ll save! Plus, vinyls look a whole lot better too. And while you’re at it, why not order a sign for your car or office too?

Nothing Works Harder at Getting You Noticed than a PVC Banner

If you’re in business, PVC banners are the durable, hard-working and cost-effective solution to all your outdoor advertising needs. 

If your business is in the hub of the community then you’ll want to tell the locals all about how they can benefit from using your products and services. That means you need to use PVC banners for all display advertising, promotions and events. No matter what kind of business you run, a PVC banner is sure to grab the attention of passers-by. 

In my local town I’ve seen banners used for all types of businesses:- from restaurants and takeaways to gift shops and boutiques. One of our local bookies even put up a PVC banner recently stating that he would beat any football match odds offered by the bookmaker opposite. Nice!

PVC banners are the high-impact, low-cost solution for all your local advertising needs. They work equally well indoors and out and are perfect for events, exhibitions, point-of-sale and promotions. 

Perhaps your business isn’t based in a town or village, but rather you run a business from home. But maybe your home-based business involves organizing events in your local community. Something for local Scouts perhaps? A judo or fitness class? Or even Latin dance lessons for adults? Either way, let’s say your event is being held at the local village hall.

What could you do to make sure your event boasts a full house? Hand out flyers? Advertise in your local paper? Of course you could (and possibly should) do these things, however newspaper advertising is becoming increasingly expensive and as your newspaper advertising rep will no doubt cheerfully inform you, you really need to place an ad for a minimum of 6 weeks for people to start noticing you!

One simple and cheap advertising medium you could employ would be to have a PVC banner made up to display outside the venue where the event will take place. If you plan this so that your banner is in place 4-6 weeks in advance of the event, there is every likelihood you will attract a better sign-up rate. Your event might even prove so popular you’ll be turning people away.

So next time you’re planning an event, class, training course or sales promotion, you know what to do. You’ll find plenty of help and advice from your trusty online print expert.

If, like our local bookie, you want to gain a competitive advantage in your community, consider what the power of PVC banner advertising could do for your business.

Use 3D Imagery to Bring Your Floor Graphics to Life

Floor graphics have revolutionized indoor and outdoor marketing, adding a whole new dimension (literally) to the effectiveness of your advertising campaigns.

Many stores regularly use floor graphics to draw customers’ attention to their latest promotions, for example: “3 for 2 Wine Offer this way.”

But what we’re seeing now, are companies and businesses getting really creative with their floor graphics advertising, by using 3D imagery to bring their concepts to life. 3D images have been used on billboards for some time, but recently companies are catching on to the fact that these images are just perfect for creating effective and economical floor advertising.

Without mentioning names, one shampoo company recently created a 3D graphic of an escalator with the middle stairs section replaced with the shiny black locks of a woman’s long hair. Contrasted against the shimmering steel it provided a really fantastic effect that definitely got the point across.

And if you’re looking for inspiration it’s all across the Web. Just Google “3D floor graphics” and check out the results on the “Images” page. You’ll be amazed at what you can produce with a little imagination!

Highly durable floor graphics can transform virtually any space into a sales promotion. Of course, this type of graphic is highly-effective in retail merchandising, because you can use your graphics to direct customers towards specific products and promotions.  But they’re also great for other types of venues too: nightclubs, shopping centres, museums, airports, exhibition halls and event locations, to name but a few uses.

3D floor graphics are particularly suitable for new product launches and advertising promotions and if you come up with something really out of this world, don’t forget to photograph it and use it in your other marketing materials and press releases.

Full-colour 3D graphics make for an eye-catching display, but remember to keep your message simple.  Bright or bold colours are preferable to light or plain white, as paler hues will show up any scuff marks or scratches.

This said, generally your floor graphics are scratch and wear-resistant and should last for around three months minimum. 

If you’ve never thought about using floor graphics for your indoor and outdoor promotions, well, you could be missing out big time.  Thousands of businesses worldwide have discovered the benefits of this unique form of advertising. Why not consider how top quality, durable 3D graphics could really make an impact on your organization’s next advertising campaign. With a bit of thought and creativity, floor graphics could really be doing the business for you.

Banner Frames – the Supporting Act Every Great Looking Banner Needs . . .

What could make your banner advertising even more spectacular? Why a banner frame of course! There’s no doubt about it, displaying your advertising banner in a custom-made banner frame makes your banner a more effective advertising tool.

For a start, your banner will fit the frame perfectly, so there’s no sagging or pulling. Most banner frames can be displayed upright (indoors), or on their side, indoors or out, providing a multitude of uses. And when you want to change your advertising, it’s as simple as removing your old banner and slipping in a new one.

Banner frames are an economical way of producing expensive-looking advertising.  So what kind of advertising might you use your banner frame for? Well basically, any kind of display. They are perfect for events, exhibitions and presentations.  Because they are easily transportable, banner frames are great for taking with you to local events. Perhaps you’re giving a presentation at your local Chamber of Commerce or business breakfast club. Having a display stand featuring your company name, logo and strapline can reinforce your marketing message and help you attract new business.

They also look great in business reception areas or to brighten up your meeting rooms. Anywhere you are likely to meet and greet customers in fact. 

Used on their side, banner frames are the perfect accessory for advertising sports events and competitions as well as sponsorship events. If you’re looking to include local companies’ advertising in your event as part as a sponsorship deal, showing likely partners a mock-up of how great their business display will look, is likely to win you more sponsors.

Perhaps you run training courses? Framed banners look great in lecture rooms or stage areas. Your business is bound to get noticed.

Because of their versatility, banner frames are ideal for exhibitions and industry events. Having a frame makes the banner simplicity itself to fit and it will really make your marketing stand out. You’ll be able to put together a cracking looking display in no time! The other main reason for using a banner frame to house your banner, is that it will help preserve the life of your banner by keeping it in great shape.

Using banner frames to display your advertising banners makes perfect aesthetic and economic sense. Quite simply, your advertising message will look better and last longer – and is sure to win you lots of great compliments, along with additional trade.

Vinyl Banners the Perfect Solution for Your Next Advertising Promotion

If you’re looking to turn heads in the direction of your latest event or promotion, then a vinyl banner is just the thing to grab attention. Vinyl banners are quick and economical to produce, making them one of the best-selling marketing accessories for businesses of all sizes.

You’ll get the latest high-resolution printed graphics designed to your specification and delivered to your home or office in no time at all.

So who uses vinyl banners and for what purpose?

In short, vinyl banners are suitable for use in virtually every type of business industry and event. Some of the major users of vinyl banners are organizers of festivals, gigs, concerts and fetes and owners or managers of hotels, pubs, cafes and restaurants. They are also very popular with scaffolding companies, tourist attraction promoters and event and show organizers.

They are perfect for shopping or tourist areas when there is a large footfall of passing trade.

Vinyl banners are a great way to advertise because they are versatile signs that businesses  can use for both short-term and long-term advertising displays.  Then once your promotion is finished, you can easily roll them up and store them away for the next time.

Vinyl banners are automatically associated with promotions or special offers of some kind, so people are naturally drawn to them, to see what they have to say. As well as using this type of banner to advertise your promotions or events, they are great for reinforcing your brand message. You could have your business name, logo, and tag or strapline recreated on a vinyl banner to display outside your place of work, or above the entrance. This works especially well for catering type businesses such as eateries and coffee shops and also beauty businesses like hair salons, nail bars and day spas.

There are many effective uses for your vinyl banners. Bold colours and eye-catching designs can really capture the imagination of your current clientele as well as drawing in new custom.

Ordering your banner is simple. You can place your order online and be sure of getting the highest quality product at a cost-effective price. Your banner will be produced using state of the art equipment and low-odour VOC-free inks. It will also be weatherproof and UV-resistant, ensuring a long and productive life.
To stay one step ahead of the competition you need to create great advertising that works for you and provides a sound return on investment. Vinyl banner advertising is it.

Magnetic Signs Will Draw Attention to Your Business

Magnetic signs used to be the preserve of companies which ran a fleet of vehicles, where they would normally have the company name, location and telephone number emblazoned on the side of their fleet; each vehicle looking exactly identical.

But these days, reduced printing costs, plus a greater awareness of signage as a proven advertising medium, has encouraged more businesses to purchase magnetic signs for their vehicles – whether they have one vehicle – or a dozen.

Even the one-woman or one-man business is quickly recognizing the considerable benefits of having their business logo and marketing message displayed on their company vehicle. In the little village close to where I live, the Smart car is the company vehicle of choice (virtually every single business in the high street has one). And all of them can be seen at various times buzzing around the locality with their distinctive signage. It makes for an engaging sight!

The fact is, magnetic signs have come a long way in terms of sophisticated aesthetics and ease of production. Currently they are one of the most effective (and cost-effective) advertising mediums you will come across. They are simple to produce and easy to fit and keep clean. They are also easy to remove if you rebrand or decide to change your image.

If you want help with creating a striking magnetic sign design for your business, your chosen printer or sign-maker should be able to take care of it for you. Perhaps you have a fair idea of what you want but design isn’t your forte. Even if you decide to create the design yourself, it’s worth consulting with your chosen signs company to make sure what you want to achieve is feasible. These guys generally have years of expertise in the industry and will help you achieve the best look possible for your magnetic sign.
As with everything, the key to great design is simplicity. Your company or business name along with your logo and a brief marketing message generally works best. Bear in mind, potential customers need to be able to read your message on a moving vehicle, as well as when it is static in traffic, or parked up.

Professional looking, well-designed signage, will add a splash of colour to all your corporate cars, vans, or lorries, that will make your business stand out from among the masses.

You will find a wealth of resources and advice about creating your magnetic signs online. Some websites have a facility whereby you can view a mock-up of what your sign will look like on your company vehicle.

Banners Mean Big Business for all Your Advertising Promotions

If you’re in business, banners are a really effective way of getting your brand name in front of more prospects. Perhaps you have recently taken over a business and you want to tell people the place is under new management. Alternatively, maybe you are a high street concern with a special promotion you want more passers-by to know about.

It is often said that one needs to be subjected to a brand image or marketing message around seven times before it impacts on our memory. Just think how much it would cost you to place an ad in your local newspaper or trade magazine for seven weeks!

That’s why banners are such fantastic marketing tools for businesses that have a high footfall of passing trade. Because they are easy and cheap to produce they provide exceptional value for money. Also they are hard-wearing and durable in all weathers, so your marketing message will look good for longer, which is great for your reputation. If you’ve ever come across a business displaying a tatty or weather-beaten banner, you’ll know what sort of image that gives off.

And really there’s no excuse for it, because banners are one of the cheapest forms of advertising you can use, representing a great return on investment. The fact that they are such a versatile and cost-effective medium means you can afford to change your marketing message or promotions whenever you wish.
Word-of-mouth advertising is widely recognized as being the best (and cheapest) form of advertising anyone could have. This aside, most other forms of advertising tend to be expensive and don’t guarantee a response.
By comparison, most people who have used banner advertising in their business would agree that there is no other outdoor advertising medium to touch it. In fact, when the US Chamber of Commerce asked 2475 shoppers how they learned about a business, 50 per cent of respondents said it was through an “on-premise sign.” Next best came “word-of-mouth” with 33 per cent!

It’s possibly something you’ve never considered before, but banners are great tools for reinforcing your online marketing messages. If you use social media to promote your business then backing up your online marketing with an innovatively-designed banner can win you new fans and help you shift more product:- “Visit our Facebook page and sign up for a FREE choc muffin next time you drop by!”

Cross-promoting your products and services via different kinds of media is a good way to spread awareness of your business and win you more fans via different sources.

Getting your business through a sales slump

Every small to medium enterprise (SME) goes through sluggish periods – it’s an unavoidable economic reality. The key is to recognise when you are experiencing a slump, try to find out why this might be and then work out effective strategies to counteract it. There are many things you can do to help your business increase revenue and win new customers during difficult times. Here are just a few of them:

Online marketing: With more and more businesses turning to the Internet for marketing purposes, you can’t afford to not have a website of some kind. Online marketing through social media such as Facebook and Twitter is free and the networking opportunities it presents can really help you win new customers. However, it takes time to build up business this way so you may want to consider SEO strategies or search engine marketing (paid online placement). However, the latter can be expensive so if you have a small budget you may want to think very carefully before you take this route.

Advertising banners: Not every business relies on the Internet for boosting sales. If you have a shop in a certain location and want to draw in more customers during a time of low turnover, the answer for you may be a more traditional marketing strategy such as signs and banners. These are a simple and eyecatching way to get your message across and can really work on a smaller scale. You might consider having a sale or special offer and using advertising banners to promote this.

Branch out: Depending on the kind of slump you are experiencing, you may want to consider offering a different kind of product or service. For example, if you sell skiing equipment or lessons, sales may well dip each year during the summer months. What you could do is branch out into selling different kinds of sporting gear and related accessories – and, of course, advertise it using the above methods. If you are a company known for developing unique and innovative new gadgets, now might be the time to get an exciting new product to market.

Ask for referrals: You may not want to approach your customers, but sometimes this can be the quickest way to add to your client list. Go to your best and most longstanding customers, who know you can be relied on, explain that business is slow and that you would like to make some new business contacts. You will find that most people will be only too happy to give references for a valued supplier.