Banners Mean Big Business for all Your Advertising Promotions

If you’re in business, banners are a really effective way of getting your brand name in front of more prospects. Perhaps you have recently taken over a business and you want to tell people the place is under new management. Alternatively, maybe you are a high street concern with a special promotion you want more passers-by to know about.

It is often said that one needs to be subjected to a brand image or marketing message around seven times before it impacts on our memory. Just think how much it would cost you to place an ad in your local newspaper or trade magazine for seven weeks!

That’s why banners are such fantastic marketing tools for businesses that have a high footfall of passing trade. Because they are easy and cheap to produce they provide exceptional value for money. Also they are hard-wearing and durable in all weathers, so your marketing message will look good for longer, which is great for your reputation. If you’ve ever come across a business displaying a tatty or weather-beaten banner, you’ll know what sort of image that gives off.

And really there’s no excuse for it, because banners are one of the cheapest forms of advertising you can use, representing a great return on investment. The fact that they are such a versatile and cost-effective medium means you can afford to change your marketing message or promotions whenever you wish.
Word-of-mouth advertising is widely recognized as being the best (and cheapest) form of advertising anyone could have. This aside, most other forms of advertising tend to be expensive and don’t guarantee a response.
By comparison, most people who have used banner advertising in their business would agree that there is no other outdoor advertising medium to touch it. In fact, when the US Chamber of Commerce asked 2475 shoppers how they learned about a business, 50 per cent of respondents said it was through an “on-premise sign.” Next best came “word-of-mouth” with 33 per cent!

It’s possibly something you’ve never considered before, but banners are great tools for reinforcing your online marketing messages. If you use social media to promote your business then backing up your online marketing with an innovatively-designed banner can win you new fans and help you shift more product:- “Visit our Facebook page and sign up for a FREE choc muffin next time you drop by!”

Cross-promoting your products and services via different kinds of media is a good way to spread awareness of your business and win you more fans via different sources.