Thursday, 17 November 2011

Magnetic Signs Will Draw Attention to Your Business

Magnetic signs used to be the preserve of companies which ran a fleet of vehicles, where they would normally have the company name, location and telephone number emblazoned on the side of their fleet; each vehicle looking exactly identical.

But these days, reduced printing costs, plus a greater awareness of signage as a proven advertising medium, has encouraged more businesses to purchase magnetic signs for their vehicles – whether they have one vehicle – or a dozen.



Even the one-woman or one-man business is quickly recognizing the considerable benefits of having their business logo and marketing message displayed on their company vehicle. In the little village close to where I live, the Smart car is the company vehicle of choice (virtually every single business in the high street has one). And all of them can be seen at various times buzzing around the locality with their distinctive signage. It makes for an engaging sight!

The fact is, magnetic signs have come a long way in terms of sophisticated aesthetics and ease of production. Currently they are one of the most effective (and cost-effective) advertising mediums you will come across. They are simple to produce and easy to fit and keep clean. They are also easy to remove if you rebrand or decide to change your image.

If you want help with creating a striking magnetic sign design for your business, your chosen printer or sign-maker should be able to take care of it for you. Perhaps you have a fair idea of what you want but design isn’t your forte. Even if you decide to create the design yourself, it’s worth consulting with your chosen signs company to make sure what you want to achieve is feasible. These guys generally have years of expertise in the industry and will help you achieve the best look possible for your magnetic sign.
As with everything, the key to great design is simplicity. Your company or business name along with your logo and a brief marketing message generally works best. Bear in mind, potential customers need to be able to read your message on a moving vehicle, as well as when it is static in traffic, or parked up.

Professional looking, well-designed signage, will add a splash of colour to all your corporate cars, vans, or lorries, that will make your business stand out from among the masses.

You will find a wealth of resources and advice about creating your magnetic signs online. Some websites have a facility whereby you can view a mock-up of what your sign will look like on your company vehicle.

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