Use 3D Imagery to Bring Your Floor Graphics to Life

Floor graphics have revolutionized indoor and outdoor marketing, adding a whole new dimension (literally) to the effectiveness of your advertising campaigns.

Many stores regularly use floor graphics to draw customers’ attention to their latest promotions, for example: “3 for 2 Wine Offer this way.”

But what we’re seeing now, are companies and businesses getting really creative with their floor graphics advertising, by using 3D imagery to bring their concepts to life. 3D images have been used on billboards for some time, but recently companies are catching on to the fact that these images are just perfect for creating effective and economical floor advertising.

Without mentioning names, one shampoo company recently created a 3D graphic of an escalator with the middle stairs section replaced with the shiny black locks of a woman’s long hair. Contrasted against the shimmering steel it provided a really fantastic effect that definitely got the point across.

And if you’re looking for inspiration it’s all across the Web. Just Google “3D floor graphics” and check out the results on the “Images” page. You’ll be amazed at what you can produce with a little imagination!

Highly durable floor graphics can transform virtually any space into a sales promotion. Of course, this type of graphic is highly-effective in retail merchandising, because you can use your graphics to direct customers towards specific products and promotions.  But they’re also great for other types of venues too: nightclubs, shopping centres, museums, airports, exhibition halls and event locations, to name but a few uses.

3D floor graphics are particularly suitable for new product launches and advertising promotions and if you come up with something really out of this world, don’t forget to photograph it and use it in your other marketing materials and press releases.

Full-colour 3D graphics make for an eye-catching display, but remember to keep your message simple.  Bright or bold colours are preferable to light or plain white, as paler hues will show up any scuff marks or scratches.

This said, generally your floor graphics are scratch and wear-resistant and should last for around three months minimum. 

If you’ve never thought about using floor graphics for your indoor and outdoor promotions, well, you could be missing out big time.  Thousands of businesses worldwide have discovered the benefits of this unique form of advertising. Why not consider how top quality, durable 3D graphics could really make an impact on your organization’s next advertising campaign. With a bit of thought and creativity, floor graphics could really be doing the business for you.