Which Advertising Banners Should You Use?

Advertising banners can be an excellent marketing and branding tool to use for business, for local events, and more.  They can be valuable and help you draw attention and they help with identification as well. They can attract people as well as inform them. There are many options for styles, material, finishes, and even for how you can display them.

Advertising banners can be used a variety of ways, too. You can use them on your building, at trade shows, and at public events. Here is some information about advertising banners as well as tips for helping you choose the right banners for your business or event.

Indoor Banners

Indoor banners can work great for internal marketing purposes as well as to advertise your business at a trade show or conference. Indoor banners are  usually made differently than outdoor banners as they are often made with different material that doesn’t have to be as durable. Make sure you talk to your sign company to determine the best material to use based on whether you’re advertising indoors or outdoors.

Outdoor Advertising Banners

Outdoor advertising banners need to pop so that people see it. They need to attract attention and to be durable and able to withstand elements. If you need a banner, talk to the advertising banner company about how you’ll be using it and how long it needs to be displayed outside so you can be assured it is designed for that specific purpose.

Cost and Other Considerations

When having advertising banners created, you’re paying for materials and you’re also paying for printing. There are many banner options available and you can have an economy banner or a full colour option as well. Be sure to get a full quotation before placing an order so you know the full costs. A conversation with the sign company will help you not only find out about costs but find out which type of signage is appropriate for you. This conversation can help you get the sign you want and can result in getting one that can be used for a long time.

Hanging Them

Hanging advertising banners can be done a variety of different ways. You might use wires or bungee cords or tubes that act like tent poles. A newer trend for advertising banners is to use banner frames. Frames can hold it and make transporting it easy and they’re available in various sizes, such as: 5’ x 3’, 10’ x 3’, and other sizes, including 20’ x 3’.

Regardless of what type you’re using and what your reasons are, talking to a professional company who specialises in creating them will help you make sure you get the end result you’re looking for.

Advertising Banners that are Environmentally Friendly

The green revolution is ever present and many companies, in particular, are finding themselves under scrutiny for their attention or lack thereof to green or eco-friendly initiatives.  Various areas can be green in the way that you do business and you can use eco conscious advertising banners  to demonstrate your commitment to being green.

You might not have given much thought to the sorts of advertising collateral you use. You want it to be effective and cost effective. But have you thought about the fact that using environmentally friendly advertising materials also makes a positive statement to everyone you do business with?

Signs and advertising banners are used on a regular basis for many companies. If you are purchasing a banner or sign, whether your event is eco friendly inspired and related to a green initiative or not, choosing something sustainable or recyclable is a smart idea. Whether you’re hosting a green event or you simply want to be sure your company consistently exhibits a commitment to being environmentally friendly, signs and banners are another area that can demonstrate your commitment.

Many companies do internal launches for being more environmentally friendly to educate their staff on conservation of company resources and kicking off an educational event in this area can be done well if you’re using eco-friendly marketing materials such as recyclable paper, doing digital advertising to save trees, and perhaps using an advertising banner in the office that serves to remind staff of the company’s firm commitment to be greener.

In advertising, banners can often be made with sustainable, recyclable, and recycled materials. Today’s options include polypropylene fabric, which is 100% recyclable and bamboo fibre, over 99% biodegradable and you can work with bamboo that isn’t treated with pesticides to further demonstrate the company’s conscious decision to be as green and earth friendly as possible. Beyond eco friendly advertising banners, you might also be interested in eco friendly roll up displays that are made with bamboo fibre.

If your company gives preference to earth friendly practises, you will probably want to work with companies who take a stand on environmental issues and who lead by example.  When choosing an advertising banner or printing company to deal with, look for their commitment by checking for some of the following initiatives:

• Offering an eco friendly option
• Demonstrating a commitment to avoiding harsh chemicals wherever possible
• Indications that the company does its best to conserve energy in manufacturing and printing processes
• Demonstrates a commitment to employee health and safety through business practises.

Signs and banners are used in public to make a statement about your company to customers, to business partners, and even to your own internal staff. Using environmentally friendly business practises wherever you can makes sense for how your customers and business partners will see you. This area is very important to make companies and consumers. If you need advertising done, talk to your sign printing company about environmentally friendly banner options.

Benefit from Printed Banner Advertising

If you are thinking about buying a banner and / or having it custom printed, you’ll want to choose a banner that is well made and that will suit your needs.  Read on for some information to consider when buying banners.

Banner Benefits

Banner advertising can work really well if you want to draw attention. The right combo of material and graphics can make a splash at an event or when displayed publicly.

A banner can help you get noticed outdoors or get noticed when you’re advertising indoors --- such as at a trade show, for instance. Not only can this sign bring people over but it can also tell them things. Depending on the size you purchase, you can provide a lot of information to people as well as use this as a branding tool, by listing your website or phone number.

Carefully consider your layout before ordering it. The right font, the right colour, and the right spacing are important for a good outcome that will help you represent your company or your event in a way that makes you proud.

Looking at Types of Banners

There are many types of banners available.  You can purchase a specific type and you can, of course, design a customised banner as well.  Yours can be full colour or black and white or it could contain a text and graphics combo. You can even have an eco-friendly option made with sustainable bamboo fibre or recyclable polypropylene. Look at several options to see what’s available. You might start the process with one style in mind and find something else that works better. Many companies that sell these will post examples on their website to give you an idea of some great options.

Some banner options are suitable for use either indoors or outdoors and some are made with materials or printed on in a way that makes them more susceptible to the elements so would be more ideal for indoor use only. Get educated about the materials offered so you can make the right choice for your sitaution. A good company will help you determine the right product for your needs and in keeping with your budget.

If you want something durable, you’ll want to ask for metal eyelets in lieu of plastic, for instance. There are many ways to hang banners as well so talk to your sign company about what you are using it for and they can provide advice to help it meet your needs now and potentially in the future.

A company that cares about quality and customer service will provide you with several options. A great advertising banner that could be used for a long time to come becomes an investment rather than an expense.

Tips and Information About Printed Banner Buying and Storage

Some signs and banner styles are meant for being used for just a short period of time. Others are used for long term or used repeatedly and are intended and designed to last. Spending money on a banner? If you buy the right one and care for it properly it will be a great and durable marketing and advertising investment. Whether you’re hanging it permanently or planning to bring it out for specific occasions, the right choice of materials, a solid company supplying it, and the right care and storage will mean that you’ll own signage you can use and re-use.

One way to make sure that a banner lasts is to make sure you buy it from a company that cares about quality. Look for an established banner and sign company who offers a lot of products and who has an established reputation in your local area. Doing a bit of due diligence to make sure you are dealing with a solid company will help you get the results you are hoping for and it will help you buy the right banner for your needs.

How do you buy the right banner?

Talk to a company about what you’re using it for. Questions they may ask could include:

• Where will the banner be used? (An indoor versus an outdoor version could dictate the materials used)
• How big do you want it to be?
• Would you prefer colour or black and white?
• What does it need to say?

Once you receive a quote and confirmation of the design, the process can begin. The right outcome should result in something that suits your needs and if you indicated you wanted something reusable, you should be able to store it and keep it looking good for the next time you plan to use it.

Caring for a Banner

When you care for a banner you will maximise its lifespan.  When buying it, talk to the provider about specific care instructions. 

Here are some tips:

• Roll it when storing, rather than folding. Rolling will help prevent creases and will help keep printing in tact.  Ensure it’s dry before storing and if possible, store in a sealed tube.
• If it needs to be cleaned, talk to the sign company to find out how to clean it without damaging any printing on the banner. Some versions can be power washed and hung to dry. Others require special cleaning.
• Follow directions for hanging it. Certain substances might require special kits, such as if you’re affixing it to brick, for instance. Do your best to equally distribute the load by balancing the way the banner is hung. Look at some alternative hanging options as well, such as banner frames.

The sign right company combined with the right material used and production / printing process should result in your being pleased with the results and not just happy to use the banner in the future but also a resulting ability to use that banner long term or repeatedly, if desired.

Banner Frames Explained

Making a display using a banner frame can be a great way to promote your business effectively to potential customers at trade shows. What makes them so unique is that they are incredibly portable and have a number of different uses.

1. Why Use a Banner Frame?

A banner frame is very compact and depending on the size that you opt for they may be sited on a table, on the floor or even on a wall. As they are so portable you can choose to move them around until you find the right location where they will be most visible. Banner such as this are able to withstand many weather conditions making them perfect for use both indoors and out. You can also use them as much as you like since they are hard wearing and durable, making them a great long term investment for your advertising. The fabric for the banners is incredibly resistant to wear and tear and will stay free of wrinkles to keep them looking smart.

These days you can choose to have almost any image or wording printed onto your banner frame, so they are a great way to get your message across to the public in a professional manner. You could opt to use just a single banner at a trade show or use a variety to make an advertising feature that is sure to catch people’s attention. There is also the option to purchase a double sided banner frame so that you can advertise to people walking from both sides, reducing the number of banners required.

2. Other uses for a Banner Frame

Of course a banner frame has a wide range of uses and is not just suitable for use at a trade show or exhibition. These particular types of displays can be used in a variety of different locations to advertise and promote a wide range of events. These could include a sports event, a party, community event or simply as a way to advertise your business.  The portability of a banner frame enables them to be used at the event venue, within a show room or to be sited on a wall or fence.

Discover Why so Many People are Using Banner Frames!

If you want to improve and increase your advertising then banner frames may be the ideal solution. Displays such as these can help to enhance people’s view of your business or event by making your banners appear even more professional looking. The banner frames help to provide a long lasting background for your banners and come in a range of materials and sizes depending upon your needs and requirements. These frames will enhance the graphics as well as the visual effect of your display whilst also keeping your banner sharp and with no creases.  

1. The Benefits of Banner Frames

If you decide that you would like a display that is wall mounted then you will find that wall banner frames are also an option. Frames are lightweight and easy to move about whilst still be strong enough to be used repeatedly. By having your banner displayed within a frame it will instantly become easier for people to see and can really help your display to stand out from others within the crowd. By using the most suitable framing method for your banners you will be able to give your business that extra edge over your competitors, as high-class visuals and quality displays will instantly attract customers. If you decide to use banner frames at an event or show then you may like to consider a double sided frame which allows you to have a banner on both sides. This means that people coming from all directions will be able to view your advertising easily.

Be sure to make your banners interesting and eye catching and to include all the relevant details that people need to know. They can be a great way for customers to read about any offers or promotions that you may have running and can often draw people to your business or event that may have previously over looked you. If you have a company logo then make sure this is always included so that people begin to recognise your brand.

Overall banner frames can help your display look much more professional and brighter giving you an enhanced visual effect. They come in a wide range of styles and sizes so there is sure to be something to suit your budget and requirements.

Getting the Most Out of Banners and Signs

Vinyl banners and signs are a great way to advertise and promote a business or special event since they are capable of withstanding almost all weather conditions and can be any size that you like. You can also choose to have whatever you like printed on them; be this graphics, images or slogans in any colour combination which can help you to gain as much exposure as possible. Banners and signs such as these have an incredibly professional look to them since they are created using digital printing which results in a fine finish.

1.      When to Use Banners and Signs

The logos that you place on your banners and signs are a quick way for people to easily recognise you, so provided that you place them somewhere with a high footfall you should catch people’s attention easily. Therefore banners and signs can be an invaluable way of marketing and advertising your company, products or event quickly and easily. They can be moved around simply which means that you can rotate the location for your vinyl banners, or if you decide that they are not having the desired effect you can move them until you find a better location.

Your banners and signs can be sited almost anywhere with the help of poles and frames, or you could simply attach them to the side of a building, fence, gate or even a tree; wherever you think they will gain the most attention. They can be left out for long periods of time since they are durable and waterproof and are often printed with special UV inks so that they are unlikely to fade, this means that you can use them for a number of years giving you value for money.

2.      How they Help as an Advertising and Marketing Tool

Banners and signs can greatly increase your advertising potential and are not as expensive as you might think. There is something to suit all budgets and occasion making them accessible to all. In the main they can improve the amount of footfall to your business or event by alerting people to its existence and if they are large and clear they will attract people from quite a distance. Due to the durable nature of vinyl it is the perfect format for creating banners and signs so why not give it a try next time you need to advertise!

How Advertising Banners Could Help your Business

If you own a business then you will need to advertise if you wish to alert people to your existence and therefore attract new customers. Depending on the type of business you have you may find that advertising banners create both an effective and inexpensive method of doing just this. One of the main reasons for this is that they are incredibly versatile and can be used both indoors as well as outdoors as appropriate. This is because they are made out of vinyl and are therefore waterproof as well as being flexible and easy to transport. Many are now printed with special inks to make them resistant to UV light to prevent fading so that they last for longer than just a standard advertising poster. They come in any size, shape, and colour and allow you to have any image or design printed on them, giving them an incredibly professional look.

1.      How they can be used

By using vinyl advertising banners you will be able to gain a great deal of exposure for your business providing that you site them sensibly. For those businesses that are on a slightly smaller scale you can use advertising banners to gain exposure for your company logo to give it maximum impact. If this is located somewhere where many people will see it then it can help to give you a constant source of regular advertising, making it a much cheaper option then placing an ad in a paper. This is how successful, larger companies will often gain advertising when they sponsor a particular event. Vinyl advertising banners can also be a great way to make your presence known if you exhibit at trade shows as you can display to others your company name, logo and make it clear what you do for instant impact. You could also have a banner that is printed on both sides to catch attention from all angles.

These days advertising banners such as these need not be as expensive as you might think and are now affordable for all budgets. They may seem like a simple option for advertising but they look incredibly professional and are durable enough to last for a number of years. So if you need some advertising for your business, why not consider vinyl advertising banners for maximum exposure!

The Many uses of Vinyl Banners and Signs

Banners and signs form an important part in advertising an event or party that you may have organised and more people then ever are beginning to realise this. One of the main reasons for this is that they are durable and can cost as little or as much as you are able to afford. They can be placed wherever you like to gain you plenty of attention for your event and contain images, graphics and writing to provide people with all the information they need.

1. Parties

There are a whole range of different occasions that you could choose to use banners and signs, including birthday parties. You could use them to let people know where the party is being held as well as having smaller ones for use within the venue or for any games and activities you may have planned. Similarly you could also use them for a wedding anniversary or reception to announce the happy couple and to help people find the location of the party itself.

2. Events within the Community

Banners and signs are a great way of advertising an event within the community and letting people know where it is being held. This could be anything from a car boot sale, a farmers market or even a church event. They are especially useful if you are holding a street party as they can really help to brighten the street up and make it look more festive. If you are holding something like a sponsored walk or run then banners and signs can really come into their own as they are easy to spot and can help people to see the route that they need to be taking.  

3. Business Advertising

It is probably companies and businesses that use banners and signs more then any other as they provide an excellent way to advertise and gain new custom. Many of the larger supermarkets will nearly always have banners and signs advertising their latest deals or events that they might have running and these can be incredibly effective. However it is important to remember that smaller business can also benefit from advertising such as this to alert people to their premises and any offers they may have on.

Using Banner Frames at Trade Shows

If you plan to use banner frames to advertise at trade shows then it is important that you know what you are doing to get the most out of them. Some people may think it is as simple as having their company logo and name printed up and on display but this means you could be missing out on valuable advertising potential. When it comes to trade shows and exhibitions the key is to catch people’s eye!

1. Creating an Effective Banner

It is important that you have the right graphics on your banner frames as something that is pleasing to the eye can make a world of difference. Try to mix up the colours that you use as sticking to just your company colours can look a little dull, however be sure to choose colours that contrast well with your display. You will also need to think carefully about what it is you want to say as just your business name and a tagline can be easy to read and then dismiss. Be sure to make it clear what you do and include promotions and offers to tempt people over to look at your stand.

It is also worth considering opting for banner frames that are a different shape or size to the norm to make them stand out from everyone else’s. Try hanging them from different heights and having a good variety of banner frames to make your stand look interesting and professional. Often using a double sided frame so that you can have a banner both sides is a cost effective way of attracting attention no matter which direction people are approaching from.

It is important to remember that a banner frame can be a great way to add colour and interest to your trade show display, or for that matter within your everyday business setting. Used well they can effectively promote a new product or service that you may have and are portable and durable enough to be taken from place to place over a period of time. Providing you keep all of the above in mind there is no reason why banner frames will not work as an effective method of advertising for you too.

Why you Should Consider Using Advertising Banners Today!

Advertising a business is absolutely vital if you wish it to be as successful as possible; otherwise how will you gain new custom?  Making sure you are as visible to people as you can be through the use of advertising banners can be a great way to gain as much exposure for your business as possible. No matter what your budget is you will be able to find a banner that is suitable for your needs and can help make a professional and lasting impression.

1.      Why they are so Effective

In order for your advertising to be a success you will need to gain recognition for your company or brand. On a smaller, more local level one of the best ways that you can do this is having vinyl advertising banners as they are incredibly versatile and visible. One of the best things about this type of advertising is that they can be taken down and moved around if you find they are more effective in another location. They are incredibly durable and will last you a long time since they are waterproof and windproof and are often printed with UV stable inks to prevent fading. This means that you can reuse your advertising banners as often as you like making them a great affordable investment which will keep giving back for years.

2.      How they could Work for you

It is important to remember that vinyl advertising banners can only be as effective as you make them. In order to make them work for you be sure to include your business logo for maximum brand awareness. Try to use bright colours and eye catching images to help get your message across as well as attracting attention. Try to have a number of different advertising banners that you can rotate, otherwise they tend to become overlooked over time.

When used correctly, vinyl advertising banners can be one of the most effective and affordable forms of local advertising that can be used for both small and large businesses alike. So if you are looking for a new way to spread the word about your business, why not see what advertising banners could do for you!

Drawing Customers to Your Business with the Right Banners

Most people don't think of banners when they think of active marketing strategies. That's because many business owners hang up a sign and leave it for weeks or months and hope it does the job. When people think of active marketing they often think of television and radio ads that appeal to potential customers and encourage them to try a certain product or service. But a carefully planned banner can perform a call of action that entices customers and increases business.

How to Entice Customers

The key to every marketing campaign is to appeal to a potential customers desire to want to know more about a product or service and enquire with the company that's doing the advertising. Many business owners successfully entice customers by offering promotions, coupons, and other money-saving type practices that get people to try a new product or service. The best way to get customers into your business is to use the call of action philosophy and entice them to do something.

Most business owners don't think about banners when planning an active marketing campaign. That's because many people use signs to advertise the name of their company when they first open or to stand out during a tradeshow that's flooded with competitors. But a banner is an affordable alternative to printed coupons. You can advertise a promotion or savings on a banner rather than paying to have hundreds or thousands of coupons mailed out to potential customers.

The Wording of Your Banner

In order to entice customers into your business, you need to word your banner appropriately. Large hanging banners can hold quite a bit of wording, and you can always end it with a call to action such as "come inside for more information" or "visit us to save money." Banners shouldn't provide all of the information about a promotion, but rather draw customers in by getting them to want to know more about your product or service.

You will need to analyse your business and decide if you should use a banner with more or less wording. Some of the most successful banners do nothing more than advertise that the company is having a promotion. Others advertise the type of promotions available. Some business owners use signs that advertise monthly specials so that customers come to expect something new each month. No matter which way you choose to go, you can stay within budget and expand your marketing strategies by using banners.

Using Business Banners to Advertise Outside

Banners and signs aren't just for exposition displays or over the top marketing strategies; they can also be used strategically for outside displays. Depending on the type of business you own, you can use outside signs at a variety of different venues. Some industries host outdoor events where businesses rent booths or tent space, and outside signs are the perfect way to market. You can also hang smaller banners outside your business when running marketing specials or advertising a long-term promotion.
Advertising at an Outdoor Venue

If attending an outdoor exposition or tradeshow, make sure your banner is large enough to attract attention. You'll also want to choose a display method that allows you to anchor the banner to avoid it blowing up, blocking your business name.

If you simply have a booth at the tradeshow, you may only need one large banner that advertises your product or service. However, if you have a tent, you may want banners all around the perimeter so that prospective clients can see what you're advertising from all angles. Tents do block the line of vision, so it's important to advertise a little more aggressively.

Outdoor Banners for Your Business Front

Another way to advertise outdoors is to hang a banner outside your business. This works well if your storefront is located in a long shopping center where you have posts to anchor the sign. You can also hang one in a window front to advertise a promotion or special. If your company is located off a major roadway, an outside sign works great for attracting attention from the road. You just need to make sure that the sign is large enough, has bright colors, and the font is large enough for the average person to read most of it from a distance.

Choosing the Right Sign

Before investing in an outdoor banner, you need to figure out the specifications. Most outside marketing involves a larger sign, and an outdoor venue may require that you use a frame to anchor the sign. If hanging something from a tent or rooftop area, you will need a large banner with dark, block lettering to appeal to most customers.

If you're going to be hanging it in a window, you want something smaller that won't clash with the overall feel of your business. The lettering can also be more elegant than a larger sign. To make the most impact, consider using a variety of business banners when promoting outdoors.

Know your Advertising Needs Before You Order that Display Banner

A banner hung outside your business or other strategic location can draw customers. However, do you understand exactly what your needs are in terms of advertising in this manner? If you had a basic checklist to follow during the planning and creation stages of your signage, you can ensure that what your order will be the best use of your advertising budget.

How your Sign Will Be Used

Understanding how your advertising signage will be used is an important step in your checklist. Are you simply directing someone to your business, providing business information or selling? Knowing exactly how your sign will be used can help you devise the correct message you want to relay to the public.
The type of display you require for your banner as well as the environmental conditions in which it will be exhibited is important too. Do want your signage to be temporary, perhaps advertising special deals or promotions or do you want something with a more permanent feel? Will the signage be hung indoors or outdoors where climate conditions can affect it?

Projected Image and Target Customers

Having a full grasp on the type of image you want to project to the public will help you determine your design layout requirements. For instance, a playful, fun attitude can be easily projected with bright colours and graphics whereas an austere, professional look may require more subdued pictures and colours. Of course, understanding the targeted customer base can also lead you to the right design layout.

Viewing Probability

Signage like banners are often displayed outside so customers may be in their cars or walking along the sidewalks when they see them. Viewing time and distance needs to be studied to determine the best design for your signage. If your business is located on a busy street with steady traffic flow, your advertising sign should be eye-catching and uncluttered because potential customers may have mere seconds in which to read it. However, if you are located in a heavy foot traffic area or a place with plenty of slow stop-start vehicle action, you just might have a bit more leeway in the design as customers will have more time to view your signage.

Of course, before you start working with a sign company, it is important that you research your local laws in regards to displaying signage as you might have to register for a special permit or adhere to specific standards in regards to size and colour. Once you do that and take into account your advertising sign checklist, you can then get started on the design and order of your display banner for your business.

Design Advice for your Banner Advertising Signs

A vinyl banner can be a valuable tool for advertising and you should view it as a flexible, moveable billboard. There are just a few things to consider when you are designing one to ensure that it will serve as an effective means of advertising, not a distracting deterrent. If you are new to creating signage, there are a few newbie mistakes you can avoid from the onset to prevent wasteful spending.
Keeping It Simple

One of the most common mistakes when developing large signage is trying to pack in as much information as possible. Potential customers are simply not going to examine your banner with a magnifying glass and take in every piece of information, so there is no reason why you should include more than necessary. People are bombarded with advertising every day so a cluttered sign is a boring one. Eye-catching colours, prominent imagery, catchy slogans or a combination of all three can effectively garner attention at a glance.

Make the Most of your Advertising Budget

If you have a finite amount of money to spend on signage, decide what you can afford and then make the most of it. You can choose full-colour vinyl banners which would allow for the use of high resolution photos and business logos along with a variety of backgrounds.

With a smaller budget, you can make the most of your signage by manipulating colour to draw the eye. A reverse text technique can really make a sign pop. Basically, this is when you use lighter colours like red, white or yellow against a dark background, usually a navy or black colour. The contrasting colours of light against dark offers more impact.

Avoiding Dating your Advertising Signage

While there may be times when you might need a vinyl sign with a specific date, you should avoid this practise in other situations. By avoiding specifics, you can get more mileage out of your advertising signs. For instance, a "This Week Only" sign could be used off and on throughout the year whereas a sign with particular date and time cannot.

With the right design know-how, you can ensure your advertising dollars stretch much further than you can imagine. Keep the design simple, with eye-catching colours or photos and avoid dated information. With those things in mind, the banner you order to advertise your business will be an effective tool that brings in customers – and that means a healthier financial bottom line.