Design Advice for your Banner Advertising Signs

A vinyl banner can be a valuable tool for advertising and you should view it as a flexible, moveable billboard. There are just a few things to consider when you are designing one to ensure that it will serve as an effective means of advertising, not a distracting deterrent. If you are new to creating signage, there are a few newbie mistakes you can avoid from the onset to prevent wasteful spending.
Keeping It Simple

One of the most common mistakes when developing large signage is trying to pack in as much information as possible. Potential customers are simply not going to examine your banner with a magnifying glass and take in every piece of information, so there is no reason why you should include more than necessary. People are bombarded with advertising every day so a cluttered sign is a boring one. Eye-catching colours, prominent imagery, catchy slogans or a combination of all three can effectively garner attention at a glance.

Make the Most of your Advertising Budget

If you have a finite amount of money to spend on signage, decide what you can afford and then make the most of it. You can choose full-colour vinyl banners which would allow for the use of high resolution photos and business logos along with a variety of backgrounds.

With a smaller budget, you can make the most of your signage by manipulating colour to draw the eye. A reverse text technique can really make a sign pop. Basically, this is when you use lighter colours like red, white or yellow against a dark background, usually a navy or black colour. The contrasting colours of light against dark offers more impact.

Avoiding Dating your Advertising Signage

While there may be times when you might need a vinyl sign with a specific date, you should avoid this practise in other situations. By avoiding specifics, you can get more mileage out of your advertising signs. For instance, a "This Week Only" sign could be used off and on throughout the year whereas a sign with particular date and time cannot.

With the right design know-how, you can ensure your advertising dollars stretch much further than you can imagine. Keep the design simple, with eye-catching colours or photos and avoid dated information. With those things in mind, the banner you order to advertise your business will be an effective tool that brings in customers – and that means a healthier financial bottom line.