10 Ways Banners Can Boost Your Business

Arguably no other outdoor media has the business advertising potential of banners. Promotional advertising banners are truly the most versatile of marketing mediums, equally suitable for attracting new customers and communicating with your present ones.
Available in a host of materials, colours and sizes, a vibrant banner proudly displaying your corporate logo and customised marketing message will deliver exactly the right impression and help you achieve your goals.

Here are 10 great ways you can make banner advertising work for your business.

Banners are great for:

1. New companies: telling people you’re now open for business.
2. Announcing a special event, invitation, or sale.
3. Spreading glad tidings or seasonal cheer at Christmas and other major holidays. Vinyl banners are a good option here since it’s particularly durable and weather resistant – you can use them again the following year without feeling like Scrooge!
4. Promotions, such as, "Buy One Get One Free".
5. Increasing your brand exposure, particularly if you’re new to the area.
6. Hiring new staff.  As well as attracting potential employees, a banner will signify that you’re a growing enterprise.
7. “Teaser” promotions in the run up to a marketing campaign. This can be a way of gaining a flock of intrigued followers prior to the launch. Banners are also excellent for building social media campaigns: ‘visit our Facebook page at . . .’
8. Trade shows and business events: a promotional banner will make your display more memorable and professional and attract lots of attention.
9. Reinforcing a marketing campaign that you're running through other media. A banner can double the effectiveness of your branding campaign by repeating your marketing message at the point of sale.

10.  Supporting local events. Sponsoring a local sports club or kids’ football team for example can be a great way to help the local community, while getting your business more widely known. Banner advertising is particular suitable for sports events and you could even offer to put your brand on the team’s shirts.
Competition in business can be tough these days, so it’s vital that you find innovative ways to market yourself and make your business stand out. Banners are a brilliant way to help you differentiate your brand and proposition and to inspire customer loyalty and repeat business. As you have seen from the ideas above, banners really are the most versatile and flexible of advertising solutions.