Use Banners to Give Your Business Advertising the Wow Factor!

Trade shows, networking events and expos can be the perfect opportunity to showcase your business and increase your brand’s visibility. One very effective way of doing this is through banner advertising. Banners are a proven and cost-efficient way of showcasing your business to a mobile audience. And because the costs of having a banner customized are comparatively reasonable compared to other forms of advertising say, it’s highly possible to interchange your messages frequently to reflect special events, deals and promotions.

So how do you give your advertising banners that Wow Factor?

Two words: Great design.

 A well thought out, creatively designed banner will attract lots of attention for your brand. Whereas something that has just been ‘thrown together’ and contains all the colours of the rainbow will reflect poorly on you. Remember, your banners will be the ‘face’ of your brand, so they will need to showcase your business in a positive light.

To get the best from your banner designer, first you will need to define its purpose. Namely to capture the attention of your passing visitors and to communicate the essence of what your business offers.

A reputable banner designer will help you achieve exactly the right look for your purpose. He or she will work closely alongside you to attain a good understanding of your business, your target audience and your present aims. Your designer will then employ that knowledge to designing your banner.

Here are a few basic tips to make sure your banner stands out from the masses:

Your design should be simple, clean and professional.

One or two colours tend to look more stylish than multiple colours.

Keep your message brief and to the point. Make sure it tells your visitors what you want them to do at the event: sign-up; call; visit, or whatever.

Use the best quality materials you can afford – they’re representing your business and what it stands for.

Providing your message isn’t date-related, a banner can be used multiple times, so it provides a solid investment for the future.

Working with an experienced and reputable banner design company can make a huge difference to the quality of the end product. In buying quality materials you can reuse and by utilizing the skills of a competent design company, your advertising banners will say everything you want to say about your brand, and the advertising will pay for itself many times over.