Trade Shows Can Be Great For Business – Setting Out Your Stall Needn’t Break the Bank

You’re not sure whether to book space at a trade show, because, well . . . it’s expensive isn’t it? Even once the space itself is paid for, setting up a well-designed display can be costly.

But it doesn’t have to be . . .

Before you consider splashing out on a new trade show display booth you may only use once, why not consider enhancing an old one with banner stands instead. Banner frames are one of the most versatile of advertising display solutions. They’re cost-effective, creative and guaranteed to attract attention to your brand.

Easy to transport and erect, banner frames are the perfect partner for your banner advertising. The other great thing about using banner frames is that they versatile and flexible, light enough to manouvre easily, yet sturdy enough to keep your banners in place.

They made a real impact wherever your brand is displayed. Do make sure your frame is made from anodised aluminium, as it will not tarnish like mill-finish aluminium or rust like steel, ensuring years of hard-wearing service.

Companies need the visibility of trade shows to boost industry contacts and introduce new products to the marketplace. In tough economic times, it’s easy for businesses – particularly small businesses – to hold back, rather than commit further expenditure in uncertain climates. However it’s been proven that the businesses that fair best are those who continue to forge ahead.

Professional trade shows are an ideal way to find more customers and launch new products. In determining your main goal beforehand, you will be able to purchase precisely the right banner frame for your needs.

Thinking long term will also make your money go further. Unlike other forms of advertising displays, there are many ways you can utilise your banner frames after the trade show, rather than leaving it gathering dust.

You can use it for business meetings, conferences, or anywhere where your target audience is likely to frequent (with relevant permissions of course.) Perhaps a local hotel houses a monthly business breakfast briefing. Might you be able to arrange to set up your banner stand in the hotel reception? Or in the meeting room itself?

With a little imagination you should be able to find a host of alternative uses for your banner frame in between exhibitions.

With proper planning and the flexibility of interchangeable messages, your banner frame and display will prove a great investment for your company that will go on paying dividends long after the trade show has left town.