Vinyl: The sign of success

There are many methods to advertise your business to the public. Bigger companies go for television or radio advertising, some use magazines, some pay for online search engine placement whilst others go for the tried-and-test method of signs and banners. If you are a smaller company and don’t have a huge marketing budget, but want local customers to be aware of what you have to offer, then this last option is  the one for you. There are many kinds of signs you could use, but vinyl signs and banners are the logical choice.

Here’s why:

Vinyl gives you great versatility. High-quality vinyl graphics and lettering can be applied to any clean gloss surface – such as van, cars or shop windows – and can be designed in a huge variety of typefaces and colours. If you have an idea of the kind of graphics you want but need help putting it together, find a specialist sign maker who will be able to create a customised design for you.

Vinyl is waterproof and durable, so you can put your signs up outside or on a vehicle without worrying that they are going to quickly fade or become tattered. The colours will not bleed so you can achieve a professional look for longer. Furthermore, a lot of the inks used today for vinyl are UV-resistant, so the signs won’t be damaged by the sun either. Remember to choose heavier material for outdoor use, and lighter materials for inside.

Vinyl signs and banners are lightweight, portable and easy to install. This makes them the perfect choice if you are going to a trade fair or rally and need to transport a large amount of material at one time. They can simply be unrolled and put in place, then when the event is over they can be rolled up again to be reused. The fact that these are re-usable products also, of course, makes them even more valuable from the point-of-view of cost efficiency.

These kinds of signs and banners can also be made quickly. Once you have decided on the design you want, you can take it to your chosen specialist sign maker who will be able to advise you on the size and shape of banner, and will then, with the use of modern digital printing technologies, be able to get your finished products to you in a matter of days, if required.

There are many ways to advertise your business, but using vinyl signs is one of the most quick, efficient and cost-effective. With the high-tech printing methods available today, you can be guaranteed a product which looks professional and can withstand any weather conditions.