Saturday, 30 July 2011

Attaching your Banner to your Chosen Surface

Vinyl banners are incredibly durable and can be a great use to those needing to advertise an event, function or business; especially if they are to be located outside. This type of banner is hard wearing and waterproof and the inks used tend to be UV resistant meaning you can reuse them time and time again. It is important to consider where you wish to locate your banners to get the most attention and this will influence the type of banner fixings that you use. The majority of signs will have holes in them which are then reinforced with metal rings at the corners, these are known as grommets, D or O rings. This provides a simple way to attach your banner to your chosen surface; however there are several other banner fixing methods that you could use.  

Hooks

These come in the form of plastic hooks and have a strong suction cup on the back or metal hooks that have screws on the end. If you are hanging the banner onto a hard surface then you may find that plastic hooks work the best but metal hooks work well if you wish to screw the banner into a wall or tree. Of course before you do either make sure that the owner of the property has given you permission to use your banner fixing.

Rope

It is also possible to use rope as a banner fixing to attach your sign to a building or tree. Simply loop your rope through the holes in the corner of your banner and tie a secure knot. You can then tie each end of the rope to a pole, hook or branch and securely knot into place.



Screws

If you would rather use screws and washers as a banner fixing for your sign then this is also possible. You will need to ensure that the banner has a specific size of grommets that will fit standard screws. In order to then attach the sign you simply need to place a washer over the screw and insert into each grommet. This particular method works well if your sign will be attached to the surface for a long period of time as it is not the quickest banner fixing method. 

Methods of Banner Fixing

Using banners for advertising can be a great way to attract custom to your event or business but it is important that you get the location correct and to think about banner fixing. There are a wide variety of banners and signs available and how they will attach is dependent upon the one that you choose.

Banner Frames

This type of banner fixing is perhaps one of the easiest ways to display your sign and has many different uses. Banner frames are in the main simple to transport as well as being straightforward to erect. This means that they are generally considered to be one of the most flexible and cost effective methods of banner fixing available on the market. What makes these so unique is that you can choose to display a banner from both sides of the frame so that people approaching from either side will see the same advertising. This type of banner fixing is designed to be hard wearing and reusable and is perfect for trade shows or events in which you set up a stall.

Roll-up Displays

If banner frames are not suitable for your needs then you could look at roll up displays as a method of banner fixing since they are equally as simple and easy to use. Again they are very easy to transport around and incredibly simple to erect since you just attach and un roll your banner; giving you instant advertising! You will normally find that this type of banner fixing consists of the main graphic panel which is often printed onto polyester to make it waterproof and long lasting. The mechanism for the roll up itself is usually high quality aluminium to give you a cost effective, hard wearing method of displaying your banner.



This method of banner fixing is very different to the above two since it involves your sign being created out of magnetic sheeting so that it can adhere to a magnetic surface. What makes this so unique is that you can quickly and simply change your signs around and even have your banner fixing on a car or vehicle. They are incredibly durable and come with different finishes to give you the perfect interchangeable method of advertising. 

Getting the most from your Advertising Banners

If you have a business or are perhaps planning an event then you may find that advertising banners are a great way to gain attention and promote. There are a wide range of banners available in all different sizes so you are sure to find something that is suitable for your needs. Advertising banners can be extremely effective but it is important that you know how to get the best out of them; otherwise they can be easily overlooked.  


Choosing your Designs

One of the most important aspects to creating successful advertising banners is to make sure that you have an eye catching and effective design printed on them. You can either choose to create this yourself or hire a professional to help depending on your level of creativity. If you run a business then it is vital to include your business logo, name and business slogan if you have one in order to create some form of brand recognition. Be sure to keep the wording as succinct as possible so that people walking past can read it quickly. If it is too wordy they may well only read half of your advertising banners.

Choosing your Location

This is almost as important as the banner content itself since if you do not place your advertising banners somewhere where people will see them it defeats the point of using them. You could opt to place one or two banners outside of your office or the location for the event so that people are aware of where to find you, however also consider other areas too. For example place them in locations with good traffic both through people walking and driving as the more people you can get to view them the better. Try to place them in people’s general eye line so that they do not have to stop or look up to read them. 

When using advertising banners it is vital that you keep them looking clean and tidy as tatty signs can reflect badly on you. If they are helping to advertise a business then think about having several signs made and rotating them to keep people interested.

Friday, 29 July 2011

How to Use Advertising Banners Effectively

Advertising banners are a great way to promote businesses and events without having to spend lots of money. What makes them so great is that you can have any design you like printed onto them and they come in a range of sizes and styles to suit your individual needs. They are printed onto durable material using UV inks so that they stay looking good no matter what the weather conditions and can be used for many years. However it is not as simple as just printing a design onto advertising banners and hanging them up; you need to make sure that they are appealing and eye catching and located where people will see them.



1. Location

One of the most important aspects in using advertising banners successfully is that you hang them where there is lots of foot traffic and cars. This means that as many people as possible will see and read them. If you are located off the beaten track slightly then advertising banners can be a great way to draw people’s attention to where you are based. You may prefer to hang you banners on the side of a building but remember that they can also be attached to flag poles.

2. Selecting a Colour Scheme

This may not seem like an important factor but it is vital that your advertising banners look professional and are easy on the eye. Avoid selecting colours that will clash as this can automatically put people off reading your banner, however make sure that you choose colours that are not going to blend into the background and be ignored. If the sign is for a business then consider using your business colours for easy brand recognition.

3. Choosing a Font

The font that you decide to use is incredibly important since it needs to be large enough that your advertising banners can be easily read. Try not to pick an overly fancy font that is not going to be legible from a distance and be sure to choose a colour that stands out from the rest of your banner.

4. The Content

Although you need to make sure that you put all the relevant information on your advertising banners it is vital that you do not over crowd them and make them difficult to read. In the main people tend to read banners quite quickly and will not always stop to read every detail, so make sure that they can be read fast. 

Why you Should Consider Signs and Banners for Advertising

If you need to advertise a business or event then signs and banners are a great way as they really stand out to people. The one thing you do need to bear in mind is that if you have a dull and uninspiring advertising campaign with a boring design then this is not going to attract attention and will be a waste of time and money. Remember that first impressions count for a lot when it comes to running a successful business and the way in which you present yourself and your advertising will reflect to people how you run your business.

Using Signs and Banners

If you think about it, every business and company has signs and banners of some sort to let people know who they are, what they do and where they are located. It gives a professional look to the way in which they advertise and can help people to become more aware of them. All business will have designed their signs and banners so that they are completely unique and personal to them and these can then be used in a number of different ways.


What makes signs and banners so effective is that you can hang them outside of your business, down a main street or attach them to a van or car. Ultimately they can be attached to almost anything so they can be used in areas of high footfall where people will see them regularly. Banners can be made from different types of fabrics and materials so it is important to consider where you wish to hang yours. Many will be fully waterproof and UV resistant to keep them looking clean and smart and allowing you to use them over a long period of time.
You may also wish to use banners and signs at trade shows and events as they are a great way to draw people over to your stand. You can print pretty much whatever you like onto them so they can be a useful way of gaining brand recognition for your business if you keep the colours and logos the same. Just be sure not to make them too busy and keep the wording large and easy to read from a distance. Ultimately signs and banners are endlessly customizable making them available to all budgets.

Thursday, 21 July 2011

Why Using Temporary Signage could Help your Business

Although the majority of businesses will need permanent signs for advertising there are occasions when you may wish to just use temporary signage instead. There are many times that this may be necessary, including for use on vehicles, but also if there is work going on, in or around your office and you need to redirect people or inform them what is happening.
Magnetic temporary signage can be used for a number of different reasons and they come in many sizes for use as temporary identifiers or for promoting products. They can then be attached to any type of magnetic material, allowing you quick but temporary adhesion.
  1. Advertising on Vehicles
One of the most popular uses for temporary signage such as magnetic signs is on a vehicle. They allow you to promote your business name, logo and contact details for all to easily view on the side of your car or van. This is a great way to help advertise your business whilst you are out and about and can work out incredibly cost effective. By using this type of temporary signage it means that you do not need to use more costly paint or vinyl lettering on your vehicle and can choose to remove it as and when you wish.


If you happen to have several staff that use their own vehicles to travel to clients or make deliveries then this is the ideal way for them to help advertise the business. They can simply attach them when they are working and remove them when they are finished. You could also have just a few of this type of temporary signage made and then staff can share them depending on who is working that day.
  1. Providing Temporary Information
Temporary signage comes into its own if you are carrying out any type of renovation or construction which could hide an entrance or exit. Attaching a sign with this new information onto a metal door is quick and easy and much cheaper then paying out for a more permanent sign. They can help to point people in the direction of where you will be working from at that point so you are still easy to find. If you are taking over new premises somewhere then temporary signage is a great way to tell people that you will be moving into the office shortly. This means that you can start advertising before you have even moved.

Making the most of your Temporary Signs

There are a number of reasons why you may decide that you need some temporary signs for your business. It may be that you are just testing the water to see if signs and banners work for you or it may be that you need some one off advertising or some temporary signs whilst renovations take place around your area of work. After all, advertising and making sure that people know who you are, what you do and any changes that may be occurring is vital to the success of your business so you do not want to miss out on a minute of advertising!

During the life of your business there may be times when you need to carry out refurbishments or perhaps just some maintenance work to the building. Throughout this period it can be useful to have temporary signs that let people know if you have moved or may be shut for a short while. You can choose to have whatever you like on your signs and they come in a variety of sizes; the key is to make sure people recognise it is your business and that they can be easily read. If your business is located within a shopping centre then you may find that hoardings can be a useful way of covering up your store whilst work is carried out. These can then have whatever message you wish to convey printed on them. You could also consider placing digital prints onto the windows and doors.

  1. Using Magnetic Signs
Of course there are many other occasions that may require temporary signs and a great way to tackle this is to use magnetic signs. These are ideal if you have a van or car that you may use to transport items around or to visit clients and signs like these allow you to advertise on the move! This is a fantastic way of making your advertising much more mobile. This type of sign will affix to your car, or to a metal door on a building, and can be removed and replaced as many times as you wish. This allows you to rotate your advertising to keep peoples attention as well as requiring minimal signs as you can simply place them on whichever vehicle is being used that day.



  1. Posters
If you are looking for cheaper types of temporary signs that can be easily transported and placed anywhere, then posters may be the answer. They are particularly suitable for use at trade shows, for exhibitions or to place in shop windows and doors. If you wish to use them outside then they are also come in a variety of finishes to make them weather resistant.