How to Use Advertising Banners Effectively

Advertising banners are a great way to promote businesses and events without having to spend lots of money. What makes them so great is that you can have any design you like printed onto them and they come in a range of sizes and styles to suit your individual needs. They are printed onto durable material using UV inks so that they stay looking good no matter what the weather conditions and can be used for many years. However it is not as simple as just printing a design onto advertising banners and hanging them up; you need to make sure that they are appealing and eye catching and located where people will see them.

1. Location

One of the most important aspects in using advertising banners successfully is that you hang them where there is lots of foot traffic and cars. This means that as many people as possible will see and read them. If you are located off the beaten track slightly then advertising banners can be a great way to draw people’s attention to where you are based. You may prefer to hang you banners on the side of a building but remember that they can also be attached to flag poles.

2. Selecting a Colour Scheme

This may not seem like an important factor but it is vital that your advertising banners look professional and are easy on the eye. Avoid selecting colours that will clash as this can automatically put people off reading your banner, however make sure that you choose colours that are not going to blend into the background and be ignored. If the sign is for a business then consider using your business colours for easy brand recognition.

3. Choosing a Font

The font that you decide to use is incredibly important since it needs to be large enough that your advertising banners can be easily read. Try not to pick an overly fancy font that is not going to be legible from a distance and be sure to choose a colour that stands out from the rest of your banner.

4. The Content

Although you need to make sure that you put all the relevant information on your advertising banners it is vital that you do not over crowd them and make them difficult to read. In the main people tend to read banners quite quickly and will not always stop to read every detail, so make sure that they can be read fast.