Saturday 30 July 2011

Getting the most from your Advertising Banners

If you have a business or are perhaps planning an event then you may find that advertising banners are a great way to gain attention and promote. There are a wide range of banners available in all different sizes so you are sure to find something that is suitable for your needs. Advertising banners can be extremely effective but it is important that you know how to get the best out of them; otherwise they can be easily overlooked.  


Choosing your Designs

One of the most important aspects to creating successful advertising banners is to make sure that you have an eye catching and effective design printed on them. You can either choose to create this yourself or hire a professional to help depending on your level of creativity. If you run a business then it is vital to include your business logo, name and business slogan if you have one in order to create some form of brand recognition. Be sure to keep the wording as succinct as possible so that people walking past can read it quickly. If it is too wordy they may well only read half of your advertising banners.

Choosing your Location

This is almost as important as the banner content itself since if you do not place your advertising banners somewhere where people will see them it defeats the point of using them. You could opt to place one or two banners outside of your office or the location for the event so that people are aware of where to find you, however also consider other areas too. For example place them in locations with good traffic both through people walking and driving as the more people you can get to view them the better. Try to place them in people’s general eye line so that they do not have to stop or look up to read them. 

When using advertising banners it is vital that you keep them looking clean and tidy as tatty signs can reflect badly on you. If they are helping to advertise a business then think about having several signs made and rotating them to keep people interested.

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